Blog

A mix of strategic and tactical articles on all things sales and marketing, as well as personal thoughts on anything under the sun.

Programmatically generate webpage preview images

∙ 5 min

An article explaining how to cleverly use Cloudinary to produce OG and Twitter preview images

Building and maintaining ABM target lists - Part 2

∙ 8 min

It’s easy to trip up on some structural mistakes when forming your target list in whatever system you’re using. Here is my experience on how to leverage best practices and avoid them.

Building and maintaining ABM target lists - Part 1

∙ 9 min

Account-based marketing programs depend wholly on a clean, logical and up-to-date target list of accounts. Building and maintaining this is easier said than done.

Language switching UI/UX on multilingual sites

∙ 8 min

After researching how to implement language switching on multilingual websites and building my own flow, I share my thoughts and what I learned.

Scrubbing myself of The Firm

∙ 4 min

McKinsey crossed a line that cut into my life deeply. I’m bidding them farewell.

Hacking Airtable to manage enterprise terminology

∙ 6 min

Words and consistency of usage matter. Here’s a lightweight method to start managing your enterprise terminology to make your content better.

N26 has a user experience problem

∙ 6 min

N26’s mission is to make banking the world loves. They’ve almost gotten it right, but there’s a critical problem with the experience.

About my images

∙ 3 min

Here’s where I get the images to accompany each post.

Why Notion changes website builds

∙ 6 min

Using Notion to rapidly build website content hierarchies and the content itself is proving to be highly effective for me. I share my experiences so far.

International relocation during a pandemic

∙ 5 min

The story of how we moved from London to Berlin during the Covid-19 pandemic.

Untangling information architecture and sitemaps

∙ 3 min

Thoughts on the conflation of information archicture and sitemaps

Notes without databases

∙ 7 min

After bouncing around between note-taking apps, I decided to build by own setup with readily-availible tools.

How I built this site

∙ 3 min

Learn which toolset I used to build this site and how you can do it too.

Image management without databases

∙ 8 min

I got sick of being locked into one photo app or another photo app so built a independent setup.

Password managers for marketing teams

∙ 7 min

I documented some non-trivial lessons I’ve learned along the way of using password managers when running a marketing team.