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Growth Strategist, B2B Marketer, Podcaster, Technology Geek

Hi, I’m Robert. I’m based in Berlin and I run language services marketing at RWS. I’m multilingual, B2B-focused and versatile. Technology and its positive impact on our lives inspires me. Consider me a growth-minded Swiss Army knife: I craft coherent growth strategies while aligning sales and marketing, but can also run CRMs, launch campaigns, guide strategic selling, build websites and manage the teams behind all that.

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Latest from the blog

A mix of strategic and tactical articles on all things sales and marketing, as well as personal thoughts on anything under the sun.

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One of my son's drawings

Building and maintaining ABM target lists - Part 1

Account-based marketing programs depend wholly on a clean, logical and up-to-date target list of accounts. Building and maintaining this is easier said than done.

9 min
One of my son's drawings

Language switching UI/UX on multilingual sites

After researching how to implement language switching on multilingual websites and building my own flow, I share my thoughts and what I learned.

8 min
One of my son's drawings

Scrubbing myself of The Firm

McKinsey crossed a line that cut into my life deeply. I'm bidding them farewell.

4 min