Hi, I’m Robert and I’m based near Berlin. I proudly run group demand generation within Webhelp’s marketing team. I’m multilingual, B2B-focused and versatile. Technology and its positive impact on our lives inspires me. Consider me a growth-minded Swiss Army knife: I craft coherent growth strategies while aligning sales and marketing, but can also run CRMs, launch campaigns, guide strategic selling, build websites and manage the teams behind all that.
A mix of strategic and tactical articles on all things sales and marketing, as well as personal thoughts on anything under the sun.
Blog RSS Feed → https://www.robertjelenic.com/blog/index.xml
∙ 8 min
I explore some problems within the Salesforce data model - specifically Leads, and how to address the issue in B2B enterprise marketing.
∙ 7 min
To gate or not to gate: that is the quesiton. Content marketers struggle with this because of the website frameworks we’re used to. There’s a better way.
∙ 5 min
My thoughts on the incarnation of 80/20 in the business world and its hidden negative effects
∙ 6 min
I walk you through two sales/marketing use-cases that Outreach handles impressively. They’re not so obvious in their own marketing
∙ 2 min
I just haven’t authored enough lately and I want to change that.