Profile photo of Robert Jelenic

Growth Strategist, B2B Marketer, Podcaster, Technology Geek

Hi, I’m Robert and I’m based near Berlin. I proudly run group demand generation within Webhelp’s marketing team. I’m multilingual, B2B-focused and versatile. Technology and its positive impact on our lives inspires me. Consider me a growth-minded Swiss Army knife: I craft coherent growth strategies while aligning sales and marketing, but can also run CRMs, launch campaigns, guide strategic selling, build websites and manage the teams behind all that.

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Latest from the blog

A mix of strategic and tactical articles on all things sales and marketing, as well as personal thoughts on anything under the sun.

Blog RSS Feed → https://www.robertjelenic.com/blog/index.xml

In defense of 100%

∙ 5 min

My thoughts on the incarnation of 80/20 in the business world and its hidden negative effects

Outreach’s less known email superpowers

∙ 6 min

I walk you through two sales/marketing use-cases that Outreach handles impressively. They’re not so obvious in their own marketing

I need to write more

∙ 2 min

I just haven’t authored enough lately and I want to change that.

Programmatically generate webpage preview images

∙ 5 min

An article explaining how to cleverly use Cloudinary to produce OG and Twitter preview images

Building and maintaining ABM target lists - Part 2

∙ 8 min

It’s easy to trip up on some structural mistakes when forming your target list in whatever system you’re using. Here is my experience on how to leverage best practices and avoid them.